Are You Teaching Your Children to Be Smart Consumers?
Children today have many more things than they need. This is a real fact. However, it’s important to focus on whether or not you’re teaching your children to be smart consumers.
Parents have the responsibility to raise their children in a way that makes them well-rounded. That means that, among other things, they need to teach children to be savvy shoppers.
Also, responsible adults have the right and obligation to guide their children and decide what types of advertising they’ll see.
In the same way, schools also have the mission of teaching students and promoting personal growth. In addition, they teach ethics, as well as life skills.
Unfortunately, the market for children’s products and food is huge, and this influences whether children become smart consumers. In these cases, parents have a hard time raising their children the way they want to.
At the same time, children are increasingly influenced by consumerism. Most of the time, this goes against the values their parents teach them.
There are many studies that have dealt with child behavior and the influence of marketing. We’ll dig a little deeper into them below.
Children that aren’t smart consumers and permissive parents
Without a doubt, the main cause of children not being smart consumers is the permissiveness and over-attentiveness of parents. In fact, their children know this as well.
For example, when they cry or throw tantrums, you shouldn’t give in immediately. Children may do this to get what they want at the moment. Consequently, it shows that they can get whatever they want and walk all over you.
Likewise, you must educate your children responsibly. This means that parents must lead by example and teach their little ones to be smart consumers and avoid spending too much.
After all, they repeat their parents’ habits because they’re their role models. Remember, you’re like a mirror that your children look at.
As a mother, you must convey the message to your children to value what they have and not give them everything they ask for. If you notice that they have trouble understanding, take your time and explain it clearly to them.
Communication is key to helping your children be smart consumers. In addition, it’ll help them understand and accept your rules. We recommend that you avoid spoiling your children. This means that your children shouldn’t have more toys and games than they need.
“Consumerism has a strong root in mass advertising, and it bombards you with false needs.”
Advice to help children become smart consumers
Here are some tips to raise smart consumers and prevent raising materialistic children. Take note and try to use them to teach your little ones!
1. Set limits
The first thing we recommend is that you set limits and say “no” to your children. If you give your children everything they ask for, they won’t listen when you put your foot down.
2. Don’t give them too many gifts
As a mother, it’s normal to want to give your children lots of presents. However, don’t give them too many because it could make them too materialistic. You need to find other ways to show your children that you love them.
3. Don’t try to always be happy
Kids aren’t always happy. When they cry or throw a tantrum, it doesn’t always mean that you did something wrong as a parent.
Therefore, if you see that your children are upset or angry, you should let them learn how to manage their emotions on their own. This way, you’ll help them become stronger emotionally, as well as improve their ability to excel.
4. Lead by example
If you want your children to be smart consumers, you must encourage healthy habits and lead by example. Start to value your things and not buy too much. Also, remember that it’s important not to compare yourself to other parents, since the rules are different in every house.
Finally, remember that to teach children to be smart consumers, it starts with the family. Therefore, the most important thing is that you act responsibly in front of your children and show them how to be savvy shoppers.
All cited sources were thoroughly reviewed by our team to ensure their quality, reliability, currency, and validity. The bibliography of this article was considered reliable and of academic or scientific accuracy.
- Teixeira, C., & Alves, C. T. (2011). LOS NIÑOS CONSUMISTAS: Cómo convertirlos en compradores responsables (Vol. 36). Erasmus Ediciones.
- Moreno, A., & Toro, L. (2009). La televisión, mediadora entre consumismo y obesidad. Revista chilena de nutrición, 36(1), 46-52. https://scielo.conicyt.cl/scielo.php?pid=S0717-75182009000100005&script=sci_abstract
- Buckingham, D. (2013). La infancia materialista. Crecer en la cultura consumista. Ediciones Morata.
- Peña, W. B., & Tejeda, D. M. B. (2014). Análisis del comportamiento consumista que producen los anuncios publicitarios en niños en etapa de crecimiento de 7 a 11 años de edad–Etapa del desarrollo de Piaget–en Manizales. Montaje y producción, 609. https://www.researchgate.net/profile/Claudia_Herrera-Herrera/publication/284534849_EL_PROYECTO_DE_AULA_COMO_HERRAMIENTA_EN_LA_FORMACION_DE_COMPETENCIAS_INVESTIGATIVAS_EN_ESTUDIANTES_DE_INGENIERIA/links/56b0d15108ae8e372151f70b/EL-PROYECTO-DE-AULA-COMO-HERRAMIENTA-EN-LA-FORMACION-DE-COMPETENCIAS-INVESTIGATIVAS-EN-ESTUDIANTES-DE-INGENIERIA.pdf#page=609