Why Do Children Love PAW Patrol So Much?

Do you have small children? If you do, then they're probably obsessed with PAW Patrol! Find out why this series is so successful!
Why Do Children Love PAW Patrol So Much?
Ana Couñago

Written and verified by the psychologist Ana Couñago.

Last update: 27 December, 2022

PAW Patrol is one of the most popular series among small children these days. But why is it such a big success? Why do children like this series so much? In the following article, we’ll try to answer these questions.

We must take into account that, thanks to streaming platforms, most children now have a wide catalogue of animated series to enjoy. However, many of them ask to watch the PAW Patrol again and again. Keep reading and discover some of the factors that explain this phenomenon.

Why Do Children Love PAW Patrol So Much?
Source: Nickelodeon Network; Spin Master Studios / Guru Animation Studio

Series argument

PAW Patrol is a children’s series starring a group of puppies and a 10-year-old boy who’s an expert in technology. The dogs that make up the team all possess their own particular personalities and each one has a special skill. This allows them to successfully solve the problems that occur in Adventure Bay, the place where they live.

So, the puppies, together with their leader, Ryder, work as a team for the good of the citizens and face a different mission or challenge every day.

Why do children like PAW Patrol so much?

One of the reasons that’s made PAW Patrol such a success is the song that plays at the beginning of each episode. It stands out for being very catchy and easy to learn. This means that little ones sing it non-stop and that the parents who watch the series with their children can’t get this famous melody out of their heads.

Another factor that makes this series so enchanting to children is the fact that each of the pups is attributed a color, a breed, a profession, and a skill that defines them. Therefore, little ones can easily recognize the pups and tend to show a preference for one of them.

The way in which the story is told is also important in analyzing the popularity of the series. All the episodes of PAW Patrol follow the same pattern, so they’re very easy to follow:

  • There’s a problem that takes place in Adventure Bay.
  • The puppies and Ryder meet together and analyze the problem.
  • They select one or several members of the PAW Patrol to solve it, depending on the skills needed to overcome the mission.
  • The dogs that are chosen carry out the tasks that are necessary in order to solve the issue.
  • They solve the problem and everyone ends up happy.

Furthermore, in each episode, several funny situations always take place, which add a touch of humor to the plot.

The marketing campaign behind the series

To the above, we must add the importance of the marketing and advertising campaign behind this series. All you have to do is go to any toy store to realize this. The shelves are full of different toys and products with the faces of the pups from the PAW Patrol, which inevitably draws the attention of the little ones in your family.

Why Do Children Love PAW Patrol So Much?
Broadcast by Nickelodeon Network; Spin Master Studios / Guru Animation Studio

About PAW Patrol…

Despite the fact that today there are many animated series and films about animals, it seems that PAW Patrol has something special, as there are millions of little ones who, all over the world, follow the adventures of these puppies unconditionally. That’s why this is considered one of the greatest children’s series at the moment.

As we’ve seen, PAW Patrol has the perfect ingredients not only to charm children, especially those between 2 and 7 years old, but also their mothers and fathers, who enjoy watching each episode with their little ones.

In short, this series is marking a whole generation and now you know why this is happening.


All cited sources were thoroughly reviewed by our team to ensure their quality, reliability, currency, and validity. The bibliography of this article was considered reliable and of academic or scientific accuracy.

  • Lapuente Calvo, A. (2018). Análisis de la serie infantil de dibujos animados” La Patrulla canina” en clave de educación de valores (Trabajo de Fin de Grado). Universidad de Valladolid, España.
  • Morales Marcos, P. (2020). Análisis de las series infantiles que más les gustan a los niños de 4 y 5 años. (Trabajo de Fin de Grado). Universidad de Valladolid, España. http://uvadoc.uva.es/handle/10324/42857
  • Rajadell, N., Pujol, M. A., & Violant, V. (2005). Los dibujos animados como recurso de transmisión de los valores educativos y culturales. Comunicar, 13(25).
  • Villanueva, M. C., & Pelegrín, J. (2018). Los dibujos animados como recurso didáctico en Educación Infantil. https://core.ac.uk/download/pdf/289997097.pdf

This text is provided for informational purposes only and does not replace consultation with a professional. If in doubt, consult your specialist.