Social Media Platforms: Is TikTok the Most Popular One?
Today, new technologies, especially social media platforms, are an everyday part of everyone’s lives. Whether you’re a child, a teenager or an adult, and depending on your age and tastes, you’ll find all types of different devices to spend your free time on.
However, trends move fast, and so do social media platforms. Nowadays, there’s one that has become the most popular social media platform among children and teenagers alike.
Of course, we’re talking about TikTok. If you want to know more about how it works and its success, then continue reading.
Social media platforms and different generations
Currently, most children get phones at an early age. And, even though most of them are forbidden for children under 18, they start using social media platforms.
In recent years, different generations have preferred other social media platforms. In Spain, the first and most famous one was Tuenti. This platform was very popular between 2009 and 2012. Then, Facebook and Instagram became everyone’s favorite platforms.
Instagram – photos and brevity
Before TikTok, the most famous social media platform was Instagram. In fact, it’s still very popular. Sharing stories for 24 hours and choosing photos to include in their feed is quite appealing for youngsters. Adding likes and followers to their accounts have also become very important for them.
However, TikTok became so popular because it includes one of the things children and teenagers enjoy the most: music.
TikTok’s success
TikTok first became famous in the US, and then it spread all over the world. Nowadays, this Chinese app has over one billion users, and it continues growing every day.
Children, teenagers and adults enjoy uploading videos of their favorite songs. And, when we talk about its success all over the world, it’s because you can find it in more than 75 different languages and in 150 different countries.
These numbers provide proof of its success. It has outpaced Instagram, and it’s positioned in third place, after Facebook and WhatsApp.
TikTok, one of the most popular social media platforms
The huge success of this platform is due to the combination of all the characteristics that made other platforms so popular. Among these characteristics you can find:
- Stories that last 24 hours, just like the ones in Instagram.
- Filters, like the ones in Snapchat.
- Music, after buying another platform called Musical.ly.
TikTok is very simple. Children, teenagers and adults upload their 15-second music videos. Once they record them, the app offers many different and easy-to-use editing options to make their videos more interesting.
Unlike Instagram and Facebook, which are always looking for perfection, TikTok aims to show, through its videos, quite the opposite.
TikTok’s main goal is for people to have fun, no matter what their videos are like. Furthermore, in its videos it allows users to include jokes, internet memes and all kinds of fun things.
And, just like in Instagram, users can follow each other, find hashtags and music videos of their interest.
In conclusion, TikTok is a social media platform very similar to Instagram, which allows users to include music in their videos. This perfect combination led this app to success.